If you're looking for someone to build the demand gen engine from scratch, own the channels, run the experiments, and make pipeline the only metric that matters — let's talk.
Someone who builds demand engines from scratch, not just manages existing ones. I thrive in zero-to-one environments where the playbook doesn't exist yet.
Every campaign, every channel, every dollar tracked and optimized. I report to C-level and make decisions based on data, not gut. Pipeline impact is the north star.
AI isn't a tool I use. It's how I think. I wire it into every workflow: strategy, targeting, content, automation, and optimization. It's embedded in everything I do.
Empathy · Tel Aviv
Ultimate (acq. by Zendesk) · Berlin
Ultimate · Berlin
McCann Tech · Tel Aviv
I dig into funnel data, segment the audience, and sharpen the ICP before a single dollar is spent.
I set up the full demand gen stack: channels, ABM, nurture flows, and attribution. Built to run from day one.
I run structured tests across copy, creative, and targeting, using attribution data to double down on what drives pipeline.
Once ROI is proven, I scale systematically — more budget, more channels, new segments. $30K → $200K/qtr.
Matan is one of the most data-driven and resourceful growth marketers I've worked with. He built our ABM engine from scratch and consistently delivered qualified pipeline.
Matan's ability to scale our growth channels while maintaining ROI was exceptional. He played a key role in driving the 150% ARR growth that led to our acquisition by Zendesk.
A rare marketer who combines strategic thinking with hands-on execution. Matan managed complex international campaigns across multiple platforms with impressive results.
Matan brings a unique blend of analytical rigor and creative problem-solving. His ability to build and optimize growth channels from the ground up is truly impressive.
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